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"Discover the art of articulation with Mark Forsyth, bestselling author of The Etymologicon and The Horologicon. From the King James Bible to Katy Perry, classic poetry to pop lyrics, Charles Dickens to Dolly Parton, Jesus to James Bond, Forsyth uncovers the secrets that make phrases unforgettable. Through his entertaining and witty style, he dissects famous expressions and reveals how anyone can leverage language like Shakespeare or Wilde. Whether you seek literary acclaim or simply want a killer one-liner, The Elements of Eloquence demonstrates that style reigns supreme over substance. In a world fixated on content, this book champions the power of presentation."
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